Marketing Features in Classified Ads

As more individuals in India use the internet to search for items and services locally, classified sites have a bright future. Before the internet, classified ads were a big part of the market. However, the medium was limited to print media, which proved to be inconvenient for users. Due to the rise of online classified platforms, purchasing used products such as furniture, musical instruments, sporting goods, automobiles, baby things, mobile phones, property, and much more has become a walk in the park.

The fact that platforms like OLX and Quikr have thousands of monthly active users has prompted FATbit’s business analysts to investigate the platforms’ website features, functionality, and revenue model. During our investigation, we uncovered a number of areas that can assist entrepreneurs in launching a sophisticated online classified clone. But, before we get into the features and suggestions, let’s have a look at how such websites operate and generate cash.

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Website Overview

The first and most important requirement for establishing a website is to have a clear interface, which should be displayed on the homepage. FATbit’s experts have a few ideas for creating an immersive homepage design:

• A dedicated search bar for both location and product selection.

• In the top navigation, there is an option to alter the language for the local userbase.

• You can also have a banner image on the homepage that displays the website’s main features and what it’s all about.

• A grid of links to all the categories can be found just below the search bar.

City Selection

Users can find used things in their respective cities using a classified website. This is why you need a city selection bar on the site, with the opportunity to search or choose a location from the list of alternatives. Users can search for products across India or narrow their search to a certain city.

Product Search

Product discovery becomes the most important aspect of the fundamental architecture as you develop across multiple categories. FATbit analysts feel that your website’s search functionality should be basic yet effective. It should also have an autocomplete tool that allows users to quickly identify products that are relevant to them. Such elements will contribute significantly to the success of your website. As a result, ensure that the clone script you select includes all of these advanced capabilities.

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Frequently Used Search Terms

As a search-driven online marketplace, you might take a different approach by giving a dedicated page of popular searches. This page should contain all of the most common searches, which may be filtered by city and category.

Mobile Apps

With mobility at the forefront and smartphones becoming the primary means of online buying, all online portals must now have a mobile presence. You should have a native mobile app for all major platforms with the same methodology, making it easy for merchants and customers to connect on the go.

Ads for buying

You should give sellers the option of publishing an ad in addition to buying. This strategy only serves half of the market. This strategy would help buyers and sellers communicate more effectively.

Estimated selling price

There are no price guidelines because this is a marketplace for used products. We’ve discovered time and time again that both sellers and purchasers are confused of what an acceptable price is, and the transaction value frequently ends up being lower or higher. In this case, you may create a dedicated tool that uses advanced algorithms to estimate the item’s tentative selling price. This might be a fantastic feature for your clone website’s online classifieds.

Product alerts

You can include an alert function that alerts the customer if the item they’re looking for is available for purchase to enhance user engagement.

Final Thoughts

In India, OLX and Quikr are two of the most popular classified ad websites. With online shopping and eCommerce becoming more popular, now is the greatest moment to launch a clone website with advanced features. However, for your classified site, make sure you select an experienced team of designers and developers. Otherwise, it will struggle to compete with popular classified ad networks. Remember that it’s simple to create an online classified marketplace clone, but it’s far more difficult to make it stand out from the crowd if it lacks unique features.

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References

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3. Kauffmann, E., Peral, J., Gil, D., Ferrández, A., Sellers, R., & Mora, H. (2020). A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making. Industrial Marketing Management, 90, 523–537.